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Blood Concept

Blood Concept is an innovative perfume brand created in 2010 by the Milanese Antonio Zuddas and Giovanni Castelli. Challenging new unpublished olfactory paths, the project is also renewed in the guise, conceived by the founders of the brand in collaboration with the Agenzia del Contemporaneo, to transform the product into an object with a strong visual impact. Cube-shaped casket that contains a volume in semi-transparent black cylindrical glass and an oversize matte black cap. The concept behind the brand remains faithful to its origins: interpreting the infinite nuances of human identity and its paths in the "sanguine" variable.

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