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Rito is a new all-Italian niche perfume house with an Arab touch. He made his debut with a line of three fragrances, with a very particular design of bottles and caps, made of solid metal. The first three fragrances are: Oltre, Cuore d'Oud and Riserva IX. Rito owes its greatest visual peculiarity to the cap, a real sculpture of contemporary art, a characteristic momentum that only this Italian brand carries in its head. The idea was born from the inspiration of the three creators, who have always been passionate about art and travel, who wanted to place their own nuances in this project as a tangible mark of originality.