Rouge Pur Couture The Bold

Rouge Pur Couture The Bold



Intense color in a single pass. Ultra pigmented satin lipstick with buildable shine finish.


Our most innovative formula with red flower and grape oils helps lips feel comfortable and hydrated for up to 10 hours. The signature finish is more reflective than a classic satin but thinner than a high gloss lip gloss. Choose the Bold for a provocative pop of color, a bold daytime nude or a striking red lip.

In a consumer test:
--92% agree that Bold is soft and silky on the lips
--98% agree that Bold glides easily on the lips in a consumer test


Vittoria Profumi's tip: Starting from the center of the upper lip, use the square tip of ROUGE PUR COUTURE THE SLIM LIPSTICK to shape the cupid's bow and work towards the corners of the lips. For the lower lip, apply from the corners of the lip towards the center using the edges of the square tip.