Olaplex
When OLAPLEX was launched in July 2014, it changed the haircare industry forever. Today OLAPLEX is one of the largest independent haircare brands in the world. Through a basic approach, the brand quickly became a global phenomenon, paving the way for an entirely new category of hair care called "bond-building". Ranked as one of the highest engaging haircare brands on social media platforms, OLAPLEX offers a collection of products tightly designed with the professional and the consumer in mind.
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