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Shiseido has always wanted to do things differently. The moment Arinobu Fukuhara opened the doors of his Ginza pharmacy and welcomed the first customers, marked the beginning of a company that changed the canons of beauty. Beauty is an emotion to share; a diversity that unites. When a person feels beautiful and self-confident, they cannot feel inspired by diving into the world and exercising positive influence in the lives of others. By inspiring empathy, beauty is revealed as the maximum expression of positivity. True beauty comes from the soul. Shiseido has also created the WASO line dedicated to young millennial women.


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